Email marketing is a powerful form of promotion. The best way to do this is to build up your opt-in list and mass mail to them via an autoresponder. You can build up your list easily with a free newsletter. The other way is to set up information links leading to mailers on your website. You can also build a list by a lead generation site, which will have mailers set up to begin your email campaigns.

• Your actual messages should be in HTML and text, as there are many email clients who still do not accept HTML.

• Use an autoresponer to mail out your messages to save your time.

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• Spam check your mail before you send it out so that you can get by the Spam filters and ISP blocks. Good autoresponders will sometimes provide you with a Spam checker.
• Always include your email signature file in every email you send out.
• Be compliant with the Can Spam Laws and include your physical address and name in every email. Also do not forget to provide an unsubscribe link when advertising to your lists.

• You can use short articles and information about a product to send to potential customers and clients to help you close the sale. There is a free website that provides free weekly content. You can modify and use this content for quick and easy promotions and for help to close the deal.

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Your email signature file: You should not make it more than 5 lines. It should include; your name, your company name, a free offer like your free newsletter, and of course your URL.

With these points in mind you will be able to make a successful and effective email campaign, which will help you to close more deals and make more sales.

We are aware that most of the successful online business are using this email marketing software to reach out potential clients.One of the most effective ways to get attention from customers is by publishing ezines . You can do so by publishing one large monthly ezine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros.

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Since most of these email marketing service offer both HTML and text messaging format, you could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly ezine to new prospects.

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As soon as you have build a list of prospective buyers, you can push your website popularity rankings by offering them a back link to their website. Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results on increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each.

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Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

You can use these tactics to reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business