What do these guys as mentioned below have in common?

Mike Filsaime, John Reese, John Carlton, Jeff Walker, Mark Joyner, Perry Marshall…and more

All of them start out from humble beginning but they are now internet millionaires generating huge profits. These regular people saw the opportunity afforded by the Internet and began to think BIG and they continue to grow their online business regardless how bad the world economy can turn out to be. If you want to be as successful as them, the best way is to imitate the “gurus” who have cracked the code and dialed in the system for generating serious money.

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John Carlton – who learned copywriting after practically
being *dared* to do it by a hostile co-worker. His copywriting education began by stealing the co-worker’s copy of John Caples’ Tested Advertising Methods. By the time she stole back the book, John had embarked on a self-education program that has resulted in him being one of the most sought after copywriters in the world.

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John Reese – though smart as they come, college couldn’t hold his interest. After flunking out, he laboured in a video rental store while building his business. He owed over $100,000 in credit card debt at his
lowest point, and his friends and relatives may have thought he would fall through the cracks like so many other dreamers. Once he put all the pieces together… he became the cash generating machine that we know today.

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Pull the Reader in

To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side. Then, tie this grabber in with the rest of your copy.

Introduce the Product

What is the product you’re advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.

Tell the Reader to Make a Purchase

You’ve come so far – you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal – tell your readers to purchase the product! Include your affiliate link in this section.

This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy – just change your verb tenses to the imperative. Instead of:

“If you think that you fit this profile, you might want to think about buying this product.”

Say: “Click here to order an account today.”

Drive Sales – Use Long Copy

If you don’t feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.

The novelty of the Web is wearing off. People online now are busy. Surfers won’t make a purchase unless you make a great case for what they’ll get out of it. And you’re not going to do that with just a banner ad.

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